ZipISA vs Lofty
Lofty is an all-in-one real estate platform: CRM, websites, marketing, and an AI ISA that works the leads in its pipeline. ZipISA is narrower on purpose. It does one job, sourcing sellers and booking calls in your ZIP, without asking you to change how you work.
Choose ZipISA if
What Lofty does
Feature by feature
| Capability | ZipISA | Lofty |
|---|---|---|
| AI ISA capability | ||
| Works leads you bring into its CRM | ||
| Sources new seller-intent homeowners | ||
| Books appointments to your calendar | ||
| Requires adopting a CRM suite | ||
| Always discloses it is an AI | Varies | |
| Flat monthly price, cancel anytime | $69/mo per ZIP | Suite pricing |
Lofty details reflect its publicly described product. Verify current features and pricing on lofty.com.
What Lofty is known for
- An all-in-one CRM and marketing platform for agents and teams.
- An AI ISA feature that works leads inside the Lofty pipeline.
- A broad suite covering websites, campaigns, and follow-up.
Lofty's AI ISA works the leads you feed its CRM. ZipISA starts a step earlier by sourcing the seller in your ZIP, and it never asks you to migrate your CRM or adopt a suite.
Where ZipISA pulls ahead
No CRM migration
ZipISA sits beside the tools you already use. There is no platform to adopt and no data to move.
It sources the seller
ZipISA finds homeowners signaling they may sell in your ZIP, instead of waiting for leads you bring.
One job, priced flat
Sourcing, outreach, and booking for $69 a month per ZIP, cancel anytime. No suite commitment.
A territory, not a pipeline
ZipISA works your ZIP as your own patch, tuned to the market you actually sell in.
Common questions
Is ZipISA a Lofty alternative?
For the AI ISA job, yes. Lofty bundles an AI ISA into a full CRM suite. ZipISA is a focused AI inside sales agent that sources sellers in your ZIP and books calls, without a suite around it.
Do I need to switch CRMs to use ZipISA?
No. ZipISA does not replace your CRM. It sources sellers, runs the outreach, and routes booked appointments to your calendar, so it can feed whatever system you already keep.
How is the pricing different?
ZipISA is a flat $69 a month per ZIP, cancel anytime. Lofty is sold as a platform suite, typically priced well above a single tool. Confirm current Lofty pricing on their site.
Do leads know they are talking to an AI?
With ZipISA, yes. It is always disclosed as an AI and runs compliant outreach under its own identity.
Claim your agent and let it get to work
Three days of setup, then the AI ISA sources sellers and books calls in your territory for $69 a month.